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Where Delivery Consulting meets Coaching


I have over 10 years of experience in coaching and more than twice that in delivery consulting. My interest in coaching, particularly the GROW model, stemmed from its similarities to various delivery methodologies I’ve used in the past.

While delivery methods are general


ly well-understood, coaching often suffers from myths, conjecture, and misunderstandings. I’ve been reflecting on the similarities between coaching and delivery consulting. Here are some key commonalities:

  • Open Questions: These questions don’t elicit a simple yes or no answer and are invaluable for gaining understanding. They are as effective when speaking with a CEO as they are with an individual.

  • You Have the Answers: As a facilitator, I may have views, opinions, and experience, but the “answer” typically lies within you, regardless of your position or objective.

  • An Objective or Goal: Without a clear understanding of the objective, neither consultancy nor coaching can be effective. As Thomas Merton said, “People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall.”

  • Understanding the Current Situation: This is the starting point. We need to know where we are, what we’re doing, what we have, and what we’ve done. A map is useless if we don’t know our current location.

  • Determining Ways to Reach the Objective: This involves brainstorming and generating ideas without constraints, barriers, preconditions, or limits. This approach works for both groups and individuals.

  • A Plan and Approach: We need a plan to get from point A to point B. Traditional “waterfall” plans, formulated at the start, often become outdated quickly. Nowadays, we use Agile or similar methodologies, where the broad destination is understood, and smaller steps are planned and addressed in increments, such as every two weeks. This is very similar to coaching methodologies and sessions.

  • Key Milestones: Breaking down the plan or objective into smaller, deliverable chunks.

  • Managing the Plan: Ensuring the plan is followed and adjusted as needed.

  • Resources: Managing available resources, whether they are large teams, friends, family, mentors, internet tools, or professional services.

  • Reviews: Periodically stepping back to review the goal, what we’ve done, where we need to go, and ensuring alignment. If not, we need to rethink and replan.

  • Accountability and Responsibility: As a consultant or coach, I am responsible, but the client is accountable. I take my responsibility very seriously.


These points help bridge the gap between consultancy and coaching. Essentially, as a coach, I do for you as an individual what I do as a delivery consultant for large organizations, using proven methodologies. Conversely, as a delivery consultant, I employ coaching tools and practices to complement our deliveries.


I am your guide, facilitator, challenger, foil, and support. I am in your corner, have your interests at heart, and will not judge or preach. I help you organize, stay accountable, manage your activities, and achieve your objectives faster than you would on your own.

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